By invitation only

A New Generation DMC

Wholesale  ·  Luxury Hotels & Resorts  ·  Est. 2017

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Who we are

A wholesale partner in luxury travel


lazzurra is a new-generation Destination Management Company — a wholesale partner on the market of luxury hotels and resorts.

Since 2017, we have connected the world's finest properties with North America's leading luxury travel advisors. We do not sell to the public, and we do not publish our rates. Access to our collection is extended by invitation only.

Every hotel we represent has been personally experienced by our team — we have stayed in them, dined in them, and walked their grounds ourselves.

2017Founded
500+Preferred partners
8Gateway cities
B2BOffline to offline

Our destinations

A deliberately concise map of the world


The Mediterranean


  • Italy
  • France
  • Greece
  • Spain

The heart of our collection — coastlines, capitals and grand hotels we have known for decades.

The Exotic


  • Maldives
  • Seychelles
  • Thailand
  • Bali

Private-island resorts and sanctuaries chosen for genuine rarity, not merely remoteness.

North America


  • United States
  • Canada

Our home market — where we act as a fully licensed receptive operator.

Why we are unique

The only DMC of our kind in North America


Headquartered in the United States and Canada — with physical offices, in-house staff, locally incorporated companies, and full travel licensing.

We resell exclusively to North American luxury travel agencies — most of them members of the leading American consortia.

INTERNOVA
SIGNATURE
ENSEMBLE
VIRTUOSO

North America

  • New York
  • Washington DC
  • Miami
  • Toronto

Europe

  • London
  • Berlin
  • Munich
  • Vienna

Every advisor in our network is known to us personally — a distribution built on relationships, not databases.

Our portfolio

500+ hand-selected properties


Luxury hotels, resorts and cruise lines — a collection built slowly, property by property, and inspected annually by our own travel professionals.

Contracted pricing

Traditional paper-contract rates, negotiated directly with each property.

Dynamic wholesale rates

Live wholesale pricing for flexible, season-sensitive itineraries.

Package rates

Composed stays combining accommodation with curated experiences.

Value-added commissionable rates

Commissionable pricing enriched with amenities, upgrades and privileges.

Principles of selection

  • Long-term partnership
  • Proven history of sales
  • Positive client feedback
  • Annual personal inspection

Our story

Learned inside Italy's great hotels


At the turn of the century, many of our team lived and worked inside Italy's great hotels. It was there we learned what true luxury distribution means.

One retail price — never undercut publicly online. A small circle of exclusive travel companies with direct clients, able to secure, with a single call, a confidential net rate valid for twenty-four or forty-eight hours.

This is authentic luxury distribution. It protects the hotel's brand, the integrity of its rates, and the trust of its guests.

Discreet  ·  Disciplined  ·  Personal

Our philosophy

Offline to offline — by design


Selling luxury hotels is not simply selling expensive rooms. A great property needs a guest who understands its value.

When a hotel gathers guests like these, they become its finest ambassadors — and no advertising compares.

In wholesale, the greatest challenge is ensuring the advisor takes the time to understand — even when a client is ready to pay — whether a particular hotel is truly right for that client. We have built our method around exactly this question.

Guest questionnaires

Proprietary profiling tools that help advisors match each client to the right property — before any booking is made.

A living video library

Tens of thousands of films across our YouTube channels, presenting every hotel and destination as it truly is.

Contact

Request an invitation


Access to the lazzurra collection is extended by invitation to qualified luxury travel advisors. Write to us, or leave your details — we reply personally.

olena@lazzurradmc.com

Offices

  • Fort Lauderdale
  • Washington, DC
  • Toronto

We do not sell to the public and do not publish rates. This form is intended for professional travel advisors.

Thank you. Your request has been received — a member of our team will reply to you personally.